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Abstract

Achievement motivation refers to the level of one’s motivation to involve in achievement activities based on the interaction of such factors as need for achievement, anticipation of success and the motivation value of success.The focus of the present research is to study the achievement motivation status of under-graduate students of Kashmir of the union territory of Jammu and Kashmir. For the purpose a sample of 400 students with 97 as HAMG, 196 as AAMG and 107 as LAMG. The sample of 400 students was further divided into 200 rural & 200 urban, 200 male & 200 female and 200 arts & 200 science stream students. The data was collected from the affiliated under-graduate colleges of University of Kashmir by using stratifiedrandom sampling technique.

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